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In today’s article, 🤓 “How to increase sales with automated calls?”, we will explain how to improve profitability and increase sales by making proper use of automated calls ☎️. Keep reading!
What are automated calling systems?
Automated call systems are technological tools that allow telemarketing companies to make mass calls to a large number of people automatically.
These systems can program pre-recorded messages, as well as have options for interaction with the called party, such as menu options.
These calls are often used to promote products and services, and are an efficient way to reach a large number of potential customers.
How can automated calls help increase sales?
Automated calling systems allow telemarketers to increase their sales in several ways:
- They allow mass calls to be made to a large number of potential customers
- They can record and personalize promotional messages
- Schedule calls at specific times to increase the chances of conversion
- Automatically follow up on leads
- Generate statistics and reports to improve sales strategies.
What are the characteristics of automated calling systems?
Automated calling systems allow you to automatically schedule and place calls to a list of contacts, reducing the time and effort required to complete this task.
Here are some of the most important features of automated calling systems:
1. Call Scheduling:
Automated calling systems allow you to schedule calls for a specific date and time, as well as for a certain time interval. This means that calls will be made automatically without the need for human intervention.
2. Contact lists:
Automated calling systems also allow you to import and manage contact lists, making it easy to make calls to a large number of people.
3. Voice recordings:
Automated call systems allow you to record voice messages to be played during calls. This makes it possible to personalize the calls and adapt them to the needs of the company.
Automated calling systems offer a large number of statistics, such as the number of calls made, the duration of the calls, the number of calls answered, etc. This allows you to analyze the performance of the system and improve the effectiveness of telemarketing.
5. Integration with other applications:
Automated call systems can be integrated with other applications, such as CRM or sales management systems, to facilitate customer management and improve the effectiveness of telemarketing.
As for GESDITEL, our telemarketing software offers all these features, as well as others such as the possibility to carry out multi-channel marketing campaigns, integration with social networks and the possibility of making video calls.
In addition, it has an intuitive and easy-to-use interface, allowing users to work efficiently and quickly.
What are the advantages of scheduling automated calls?
Here are some of the top benefits of scheduling automated calls for your business:
- Time saving:
By automating calls, the need to manually place calls is eliminated, allowing employees to spend their time on other important tasks.
- Higher precision:
By scheduling automated calls, you can set specific times to make them, increasing the likelihood that the recipient will be available to receive them.
- Longer reach:
Automated calls allow you to contact a large number of people in a short period of time, which increases the chances of generating new customers or sales.
- Customer relationship improvement:
By scheduling automated calls to remind customers of pending payments or important events, you show interest in their well-being and improve your relationship with them.
- Data analysis:
By using an automatic calling application, data about the calls made, such as the number of calls answered or the duration, can be collected, allowing you to analyze the performance of the campaign and improve it in the future.
- Optimize staff time:
You can use a system in which massive automatic calls are made and also automatically transfer to the operators only those calls that are answered by the client or lead.
In short, scheduling automated calls is an excellent option for any company looking to increase its efficiency, accuracy and reach, improve its relationship with customers and analyze its performance.
What security measures should be taken to ensure privacy and compliance with the law when making robocalls?
Businesses that use automated calls must take security measures to ensure customer privacy and comply with the law.
One of the main measures is consult the Robinson list before starting communication. This is a list of people who have requested not to receive commercial calls.
It is important that companies have a management system for this list and that they ensure that they do not make calls to numbers that appear on it, as they may incur complaints and sanctions.
*You can read more about this topic in our article: Lista Robinson Spain, how to do telemarketing and comply with the law .
Another important measure is to comply with the data protection law . This law establishes that companies must properly manage databases and must obtain the prior consent of customers before collecting and using their personal data.
In addition, they must guarantee the security of that data and offer customers the possibility of exercising their rights of access, rectification and deletion.
In the case of operators, companies must also take into account the code of ethics of the operators.
The operators’ code of ethics establishes ethical standards for the use of automated calls. Among other things, it is recommended not to make calls at inappropriate times, not to use misleading recordings and not to make mass calls.
Finally, it is advisable to hire a telemarketing software such as GESDITEL’s, specialized in managing automated call campaigns massively.
This software allows compliance with the security measures mentioned above:
- automatically consults the Robinson list before making the call,
- performs an adequate management of the databases in compliance with the data protection law,
- in addition to offering a series of tools to optimize the performance of telemarketing campaigns.
If you want to know more about the GESDITEL telemarketing software from €29 per month, you can check everything it includes: telemarketing software, in addition to having the possibility of taking a 1-month free trial so you can check it out first hand.
How to schedule automated calls?
Scheduling automated calls is a valuable tool for any business. Here is how to accomplish this task:
- Select a call automation software: There are several options on the market, but it is important to choose one that suits the needs of the company.
- Create a contact list (database): This list should include the phone numbers of the customers or prospects you want to make the automated call to.
- Create the automated call message: the message must be clear and concise, and must include information relevant to the recipient of the call.
- Indicate the appropriate date and time for automatic calls: it is important to choose a moment in which the recipient of the call is expected to be available to receive it and take care that the times indicated by the call are respected. law.
- Keep track of robocalls: You should keep a record of calls made, as well as responses received.
Scheduling robocalls offers several benefits, such as saving time and effort, improving efficiency, extending reach, and improving customer service.
* You can read other advantages in the previous section -> What are the benefits of scheduling robocalls?
What kind of messages should be included in an automated call to generate interest in potential customers?
To get the most out of this tool, it is essential to include certain key messages in the call. Here is a list of messages that should be included in an automated call to generate interest in potential customers:
- Information about the company:
It is important to provide information about the company and what it offers. This will help potential customers better understand who they are and what they can expect from the company.
- Benefits of products or services:
It is crucial to mention the benefits of the products or services that the company offers. This will help potential customers understand how they can improve their life or business.
- Special offers or promotions:
Mentioning special offers or promotions can generate interest in potential customers and motivate them to take action.
- Call to action:
It is important to include a call to action at the end of the automated call. This can be an invitation to visit the company’s website, a request to speak with a sales representative, or an invitation to visit a physical store.
- Contact Information:
It is essential to provide contact information so that potential customers can contact the business with questions or more information.
An effective automated call should include information about the company, product or service benefits, special offers or promotions, a call to action, and contact information.
By including these key messages, you can generate interest in potential customers and motivate them to take action.
How to customize automated calls to suit the needs and preferences of potential customers?
Automated calls are an essential tool for telemarketing companies, allowing them to reach a large number of potential customers efficiently and quickly.
However, for these calls to be truly effective, it is important to personalize them to suit the needs and preferences of potential customers.
Here is a list of steps telemarketers can take to personalize their automated calls:
1. Use databases to collect information about potential customers. This includes details such as your name, age, gender, location, and purchasing preferences.
2. Create customer profiles using the information collected in the database. These profiles should include details such as the interests and needs of each customer, as well as their buying behavior.
3. Design an automated call script that is customized for each customer profile. For example, if a potential customer is an animal lover, the automated call could include information about animal-related products or services.
*If you want to know how to make a successful sales script, check out this other article from our blog -> How to make a sales script by phone?
*If you want, you can also find some sales script examples in the article -> Telephone sales script, examples and telesales tips.
4. Use a voice recognition system to identify the lead prior to the call. This allows the company to customize the automated call based on information collected in the database.
5. Use a tracking system to monitor the performance of automated calls. This allows the business to identify potential customers who are most interested in its products or services and tailor its marketing strategy accordingly.
In short, personalizing automated calls is essential for telemarketers if they want to reach potential customers effectively.
This can be accomplished by using databases to collect information about leads, create customer profiles, and design custom automated call scripts.
Also, using a voice recognition system and tracking system is essential to monitor the performance of robocalls and adapt the marketing strategy accordingly.
How to measure and analyze the performance of automated calls to improve sales?
Measuring and analyzing the performance of automated calls is essential to improve sales in companies. These tools allow companies to evaluate the effectiveness of their marketing strategies and detect possible problems in the sales process.
Here are some key things to consider when measuring and analyzing automated call performance.
- Response rate:
It refers to the number of calls that are answered by potential customers. This indicator is essential to evaluate the effectiveness of the campaign of automated calls.
- Call duration:
Call duration is another important metric for evaluating the performance of automated calls. A short call may indicate that the potential customer is not interested in the product or service offered.
- Conversion rate:
The conversion rate refers to the number of calls that are converted into sales. This indicator is essential to evaluate the effectiveness of the sales process.
- Analysis of recordings:
Listening to robocall recordings is a great way to gauge robocall performance. This allows companies to detect possible problems in the sales process and improve their marketing strategy.
- Customer feedback:
It’s important to get feedback from potential customers to better understand their experience with robocalls. This will help companies improve their marketing strategy and increase the performance of automated calls.
In summary, measuring and analyzing the performance of automated calls is essential to improve sales in companies.
By evaluating response rate, call duration, conversion rate, listening to recordings, and receiving customer feedback, companies can spot potential issues in the sales process and improve their marketing strategy.
How to select the best automated calling software?
Selecting the right automated calling software is crucial to the success of any telemarketing campaign.
To help businesses choose the best software, here are some tips and key needs to keep in mind:
- Integration with other tools: ensure that the selected software is compatible with other tools used in the company, such as CRM or lead management systems.
- Customization: Choose software that allows automated call messages and call flows to be customized to the specific needs of the business.
- Analytics and tracking: Look for software that offers detailed reporting and real-time tracking capabilities to measure the performance of your telemarketing campaigns.
- Ease of use: choose software that is easy for telemarketers to use, with an intuitive and easy-to-navigate interface.
- Technical support: make sure you have a technical support team that is available to solve any problems or questions.
Taking these tips and needs into account, we recommend the GESDITEL telemarketing software.
This software offers all the features mentioned above, plus a wide range of advanced features to improve the effectiveness of telemarketing campaigns.
In addition, it has a specialized technical support team to help companies get the most out of their software.
Frequently Asked Questions
In this section of the article “How to increase sales with automated calls?”, we will clear up some of the most frequent doubts that usually arise in relation to this topic.
What are prerecorded calls?
Pre-recorded calls are those that are previously recorded and are used to automate customer service processes, such as information about services or promotions. These calls are issued by automated systems and do not require human intervention.
What is the best day and time to schedule an automated telemarketing call?
The best day to schedule an automated telemarketing call is Wednesday between 3pm and 7pm. This time is usually when people are least busy and most willing to listen to an offer.
What happens when an automatic call is scheduled and the customer does not pick up?
If the customer does not pick up a scheduled automated sales call, it will be recorded as a missed call and an automated follow-up can be scheduled to try to contact them again in the future.
If the customer still doesn’t respond, they will be considered not interested and can be removed from your contact list.
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So far everything you need to know about automated calls and how they can help you improve sales in your company.
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