What is Click to Call

Do you know the advantages of integrating the click to call system into your company’s website?  Click to call: discover how this simple change can help you generate leads that will lead to increased sales. This article is right up your alley! 🤓

Companies are constantly preparing their website to provide information to their customers, and, of course, so that they can contact them without the customer having to pay for information.

For this reason, the click to call button was created to allow customers to make free calls to the company so that it can contact them.

It is a tool to make calls from the web that can be accessed from any device (PC, Tablet, Smartphone) with Internet connection and that allows the company to generate leads that will end in an increase in sales.

Therefore, in this article, we will talk about the advantages offered by the integration of a click to call on your website. But, before we start, … what exactly is click to call?

The click to call button or also known as click to speack button or call me button is a widget installed on your company’s website that increases the intention of customers to make calls from the web to the company’s switchboard for free.

As we can see, it is a tool that allows customers to solve their doubts and get even more information about the products or services offered by the company through simple calls made from the web without having to dial any number and at no cost to the customer, as they are free.

In addition, it allows the customer to leave their contact details so that the company can contact them.

Next, let’s see what are the advantages and how the click to speak button that redirects calls made from the web to your company’s switchboard works.


How does the click to call button work?

The operation of the click to call button is very simple and easy to use, since it is designed so that everyone can use it without problems. It consists in clicking on the button of the widget that will say “click to call”, “contact us”, “call me”, …

Once the button is clicked, the calls made from the free web by customers will be transferred to the customer service agents (SAC) phones through the phone line enabled in your WebRTC, in your virtual PBX or in your call center software.

Although, there is also the possibility for the customer to leave their contact details. In this way, the telephone agent will receive a message with the customer’s data and will contact him as soon as possible.

Both methods are very simple and free of charge for customers calling from this button. The only thing you have to do to offer this free call service to customers is to insert the code that your company will provide you with on your website, from your WordPress or from the web developer you use.

As it is evident, this is one of the main reasons that make customers more likely to contact the company.

In addition, it allows you to generate a higher volume of leads, capture new potential customers that will later be transformed into an increase in sales, optimize the relationship with customers, generate high customer satisfaction and offers a higher level of efficiency and professionalism on the part of the company.


What are the advantages of the call me button?

Although it is nothing more than a button incorporated into your company’s website, it allows customers to communicate (from anywhere in the world) with the company.

Throughout this article we have already seen some of the advantages that the click to call button provides to customers, but, above all, to companies. Some of the most outstanding benefits they provide are:

  • Improves communication with customers, offering a fast service, in real time and without intermediaries.
  • Cost and time savings, since it is a free service for the customer that allows him to connect with the company with a click.
  • Increases the percentage of sales and generates new leads.
  • Increases the customer experience by offering them a direct communication channel with the telephone agent.
  • Provides customized routing that sends calls faster to the switchboards.
  • It allows teleworking as it is in a cloud software.
  • Increases call answering rates by up to 400%.
  • Provides a pleasant, firm and well-considered company image that makes it easy for the customer.
  • Incorporation of the company into the cloud software.
  • Incorporation in any web site without difficulty.
  • Offers a more attractive website that will induce the customer to use the button and will reduce the abandonment rate of the website.
  • It allows to receive free calls in your virtual PBX, in your cloud software, … without the need to hire a 900 phone number which is free for the customer and very costly for the company.
  • It is a service that does not require permanence in the company.
  • It generates 35% more activity in your company, causing an increase in sales.
  • It can be configured and customized without difficulty, allowing you to enter holidays, opening hours, …



If you are thinking about incorporating or not in your company website the click to call button so that your customers can make calls to your call center for free, we hope that we have clarified your doubts and that you have seen all the great advantages that it will provide.

Remember that the main objective of the click to call button is to increase sales, reduce costs, …

If, on the other hand, you already have one, but you want to improve it or optimize it to get the most out of it, do not hesitate to contact us, we will be happy to assist you without obligation.

We hope this article has been of great use to you and that your website is generating many leads, increasing sales and all this without a cost overrun.

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Por: Nati CaballeroPublicado el: 3 de mayo de 2022