Call Center Telesales Advantages

Discover the advantages that the use of a call center and the right telesales tools will provide to your company 🤓 . Make your marketing strategies profitable and increase the number of customers to infinity🚀 . We will tell you all about it below!

One of the most used marketing strategies by companies with call centers is the telesales service, which aims to increase the company’s sales. But always taking into account the advantages and disadvantages implicit in these actions.

Companies are quite often forced to be more and more productive and efficient with their switchboard due to the great competition that exists in practically all sectors.

So, …what is telemarketing or telemarketing?


“It is a direct marketing strategy in which an agent or telemarketer uses the telephone (or any other means of communication) to contact potential customers and offer them the company’s products and services with the aim of marketing to them and closing the sale.”


Once we have defined telesales, we will explain what it consists of, what are the advantages of telesales for companies with call centers, … Although, the benefits that provide a call center are very numerous and important for companies, they will not be achieved without the right tools that make this marketing strategy profitable.

If you are considering the possibility of having the right tools in the call center of your companies, in Gesditel we have them at your disposal.


What does the telesales service consist of?

Telesales service is currently the marketing system that produces the highest sales and, therefore, the one with the highest growth. The sales produced by telesales are possible thanks to the fact that this tool allows the telephone switchboard of companies to:

  • Research, evaluate and test new markets.
  • Identify potential customers and their potential value.
  • Generate potential contacts.
  • Sell the company’s products and services.
  • Launch new products and services.
  • Attending to complaints and clarifications.
  • Providing advice.
  • Create, maintain and explore databases.
  • Schedule in staff agenda for attendance at events.
  • Schedule in staff agenda.
  • Encourage brand identity among competitors.

Although there are innumerable functions provided to companies with call centers, their primary use is usually for:

  • Obtain new clients.
  • To introduce new products.
  • Advise customers.
  • Link the customer with the company.
  • To promote a product or service.
  • To make customers aware of the company’s promotions.

In addition, this is a technique that allows customization for each customer. Therefore, the agent or telemarketer will be able to adapt his sales pitch to achieve the closing of the sale. If done correctly, success will be achieved and the customer will be very satisfied.


Which are the telesales advantages?

Telesales is a technique that requires education, professionalism, patience, … on the part of telemarketers. It must be taken into account that they are in charge of directly connecting the company with the customer to create relationships that turn into sales. Bearing that in mind, the telesales advantages offered to companies with telephone switchboard are:

  • Establish direct communication with the consumer.
  • More cost-effective than other direct marketing strategies.
  • It is quantified immediately.
  • Serves to find new customers or recontact old customers.
  • It offers first-hand customer information, without intermediaries.
  • It is easy to use.
  • Ease of communication between both parties.
  • It allows to explore new markets for the launch of a new product.
  • It is instantly known whether the lead is interested in the product or service or not.
  • It makes it easier for companies to expand and internationalize.
  • It offers the customer more information about the product or service.
  • Customers can make the purchase from their homes without going to the point of sale.
  • Increases the company’s reach.
  • Cross-selling is encouraged.
  • Adjusts to the daily needs of the company.
  • It has great geographic flexibility as it does not require travel.
  • It can offer products other than promotional products.
  • Increases sales in the short term.

If you want to expand the benefits of your company’s call center with the realization of telesales, it is advisable to integrate your PBX to your CRM which will allow you to increase sales even more.



funciones telemarketing



Which telesales tools favor a call center?

In order to effectively carry out a marketing strategy, in this case, telesales, you must have the right tools to facilitate the success of the strategy. As with all strategies that are carried out in companies, increasing sales and attracting new customers are the ultimate goal.

In this case, the most important tool that every company must have in its switchboard, to successfully carry out its telesales campaign, is the call center software designed for this purpose. Some of the features that this software offers are:

  • Customer service
  • Making outgoing phone calls.
  • Recording outgoing calls.
  • Recording the calls and generating their reports.
  • Telesales CRM.
  • Working worldwide.
  • Access from anywhere.
  • Voice Mail.
  • Call management.
  • Real-time call queue management.
  • Call Recording.
  • Call waiting.
  • Call transfer.
  • Call transfer to employee extensions and to fixed and mobile numbers.
  • Progressive and predictive dialing.
  • Reports and statistics.
  • Call forwarding.
  • Call distribution and agent management.
  • Visible customer information during the call.
  • Create new lead during call.
  • Create a new track for each missed call.
  • Schedule calls.
  • Invoicing and email sales.
  • Set up retranslations.
  • Set up email sales and invoicing.
  • Establish worldwide telephone number relay.
  • Obtain unlimited lines per number.
  • ….


Enjoy our incredible offer of telework and office software that will allow you to do telesales successfully.


Maybe you are interested in taking even more advantage of your PBX and make a telesales campaign with the best call center software adapted to the needs of your company and that will allow you to increase sales, reduce costs, …

Or, if you want to make the most of your PBX and make a successful telesales campaign with the best call center software adapted to the needs of your company.

Or, if on the contrary you are already implementing a telesales strategy and you want to improve it or optimize it to the maximum to enjoy the advantages mentioned above by integrating a CRM in your call center … We have what you are looking for, do not hesitate and contact us, we will assist you without obligation.

We look forward to hearing from you.

We hope we have been useful and that the software with which you are making the telesales allows you to enjoy all these advantages and achieve the desired success.

(Votos: 1542 )
Por: Daniel Dopazo ZájaraPublicado el: 11 de marzo de 2022