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In this article, we present a ⬆️ ranking of the top 5 products that are successfully and easily sold by phone. 🔥 If you’re still unsure about what to sell over the phone in your telemarketing company, you should take a look at this top 5!
Why are telephone sales so effective?
Telephone sales are a highly effective marketing technique that has been successfully used by many companies for years. This is due to several reasons, including:
- Flexibility:
Telephone sales allow salespeople to contact potential customers at any time and from anywhere, enabling them to be more efficient in their work.
- Personalization:
When selling over the phone, salespeople can have a personal conversation with the potential customer, allowing them to better understand their needs and offer products that suit them.
- Speed:
Telephone sales are a quick process as they allow salespeople to make a call, present the product, and close the sale in a short period of time.
- Better Customer Service:
By selling over the phone, salespeople can quickly respond to customer questions and concerns, improving their experience and increasing the chances of repeat purchases.
- Greater Reach:
Telephone sales enable companies to reach a large number of potential customers in a short period of time, increasing the chances of acquiring new customers.
Telephone sales are an excellent way to sell a product as it allows salespeople to present the product in a personalized manner and quickly address customer questions and objections, improving their experience and increasing the chances of repeat purchases.
- Low Cost:
Telephone sales are highly effective due to their low cost compared to in-person campaigns. Additionally, it allows reaching a wider audience and customizing offers based on customer needs.
In which sectors is telephone sales most commonly used?
Telephone sales is a technique used in different sectors to promote products or services and conduct business transactions. Below is a list of sectors where telephone sales are most commonly used:
- Telecommunications:
It is one of the sectors where telephone sales are most frequently used. Telecommunication companies use this technique to offer service packages, acquire new customers, or make cross-sales.
- Insurance:
Telephone sales are also very common in the insurance sector. Insurance companies use this technique to promote their products and make direct sales.
- Finance:
Financial institutions such as banks and credit unions also use telephone sales to offer financial products and services such as credit cards, personal loans, etc.
- Energy:
Energy companies also use telephone sales to offer their services and promote their products, such as energy supply contracts, etc.
- Subscription Services:
Another industry where telephone sales are widely used is the subscription services sector, such as magazines, cable television services, etc.
- Customer Care Marketing:
Many companies hire customer care marketing services to make calls to potential customers and offer their products or services.
In summary, telephone sales is a technique used in various sectors, including telecommunications, insurance, finance, energy, subscription services, and customer care marketing.
Which products have less success in telephone sales?
Telephone sales is a business strategy that has been used for many years because it allows salespeople to reach a large number of potential customers quickly and efficiently. However, not all products have the same success in telephone sales.
If you work in the telemarketing sector and are looking for products to sell over the phone next month, pay close attention to the following list of LEAST successful products in the market:
1. Complex Products:
Products that require a detailed and technical explanation are often difficult to sell over the phone. Potential customers may have difficulty understanding the benefits and features of these products, which can hinder the sale.
2. High-Cost Products:
Products with a high price tag usually require more time and effort to sell. Potential customers may need more information and greater consideration before making a purchase decision.
3. Products Requiring a Physical Trial:
Products that require a physical trial before purchase, such as clothing or footwear, often have less success in telephone sales. Potential customers need to be able to try the product before making a buying decision.
4. Low-Demand Products:
Products with low demand in the market often face difficulties in selling over the phone. Potential customers may not be interested in the product or unwilling to pay the required price.
5. Products Requiring Installation:
Products that require installation, such as appliances or security systems, often have less success in telephone sales. Potential customers may require a demonstration or installation before making a purchase decision.
In conclusion, products that tend to have less success in telephone sales are those that are complex, high-cost, require a physical trial, have low demand, or require installation.
However, this does not mean that it’s impossible to sell these products over the phone. It simply requires a different approach and an appropriate sales strategy to achieve success.
Which products cannot be sold over the phone?
As we have seen throughout this article, telephone sales are an effective way to reach a wide audience and offer products quickly and easily.
However, there are certain products that are prohibited from being sold over the phone in Spain due to existing regulations and laws. Some examples of products that cannot be sold over the phone include:
- Financial products such as stocks, bonds, and options:
These products are regulated by the National Securities Market Commission (CNMV) and can only be sold by authorized entities.
- Medications:
According to the Medicines Law, medications cannot be sold over the phone without a medical prescription.
This is because selling medications over the phone can put people’s health at risk since contraindications or side effects cannot be verified.
- Long-Term Investment Products:
Such as pension plans, as they require personalized evaluation and recommendations for each client.
- Non-Downloadable Digital Products:
Such as music, books, movies, television programs, as well as games and applications, as these products can only be sold through authorized channels.
On the other hand, there is the Law on Electronic Commerce and Information Society Services, which regulates online and telephone sales, establishing certain requirements such as prior customer information, the right of withdrawal, among others.
It is important to mention that telephone sales must comply with this regulation established in the Law on Electronic Commerce and Information Society Services in order to legally sell a product over the phone in Spain.
In summary, there are certain products in Spain that are prohibited from being sold over the phone due to specific regulations and laws, such as financial products, medications, long-term investment products, insurance, and non-downloadable digital products.
It is important to comply with the regulations established in the Law on Electronic Commerce and Information Society Services in order to legally sell a product over the phone in Spain.
What are the best strategies for selling products over the phone?
To succeed in the telephone sales process, it is necessary to have appropriate strategies that allow you to persuade potential customers and close the sale. Here are some of the best strategies for selling products over the phone:
- Thoroughly understand the products being sold over the phone:
It is essential to have a detailed understanding of the features, benefits, and differences of the products you offer. This way, you can accurately respond to your customers’ questions and argue the advantage of your product compared to others.
- Create a sales script:
A sales script is a guide that helps structure your conversation with the customer. It should include an introduction, product presentation, responses to common objections, and a closing statement.
*If you need to know how to create a successful sales script, read our article -> How to Create a Sales Script for Phone Calls
- Identify the potential customer:
Before making a call, it is important to research your potential customer, know their purchase history, needs, and preferences. This will allow you to personalize your offer and have a more effective conversation.
- Seize the right moment:
Choosing the right moment to make the call is important. For example, it is recommended to call early in the morning or late in the evening when people have fewer commitments and are more willing to listen.
- Active listening:
During the conversation, actively listening to your customer is crucial, paying attention to their needs and questions. This way, you can personalize your offer and build trust.
- Effectively close the sale:
Once you have presented the product and answered the customer’s questions, it is important to effectively close the sale. You can do this through closed-ended questions such as «Do you want to purchase the product?» or by presenting a special offer.
By following these strategies, you can improve your telephone sales skills and increase your revenue. Remember that practice and patience are key to achieving success in telephone sales.
What factors influence the success of telephone sales?
As we have seen throughout this post, telephone sales are a direct marketing technique that has become an essential tool for many companies.
However, not all companies are successful in telephone sales. What factors influence the success of telephone sales?
- Database:
Having an updated and complete database of potential customers is essential for success in telephone sales. This information should include details such as the customer’s name, phone number, email address, and their previous purchase history.
If you are involved in telemarketing, you may have realized how difficult it is to develop a database that is updated and compliant with the Robinson List data. The safest, simplest, and quickest option is to leave it in our hands.
GESDITEL is capable of providing you with databases of potential customers for your sector, filtered by region, landline or mobile, for individuals, companies, or whatever you need.
We filter all the data according to the requirements of the law (Robinson List filter) and upload it to your platform. Take a look for more information: GESDITEL telemarketing software.
- Customer Filtering:
It is important to have a customer filtering system that allows you to select the customers who are most likely to buy the product or service being offered. This will help save time and effort in calling customers who are not interested in the product.
- Moment of Sale:
The timing of the call is crucial for the success of telephone sales. It is important to choose a moment when the customer is available and has time to listen to the offer.
- Product Knowledge:
It is essential for the salesperson to have a deep knowledge of the product or service being sold. This will allow them to answer any questions the customer may have and provide detailed information about the product.
- Communication Skills:
Communication skills are fundamental to succeed in telephone sales. It is important for the salesperson to have good diction, pronunciation, and an appropriate tone of voice to persuade the customer.
Having an updated and complete database of potential customers, filtering the right customers, choosing the right time to make the call, having in-depth product knowledge, and possessing communication skills are essential for success in telephone sales.
A simple way to meet all the factors that drive sales is to use telemarketing software that integrates everything necessary and important.
A recommended option is the GESDITEL telemarketing software, which includes tools for segmenting the list of potential customers, preparing and training the sales team, and customer support.
Furthermore, GESDITEL’s software allows you to automate sales processes, track progress, and have control over the actions taken. With this tool, you can increase your telephone sales and achieve greater success in your marketing strategies.
Top 5 – Ranking of Products Successfully Sold over the Phone
As we have explained throughout this article, telephone sales are a form of marketing that has gained much popularity in Spain in recent years.
Many companies have adopted this technique due to its effectiveness and quick decision-making in the purchasing process. Here is the ranking of the top 5 products successfully sold over the phone in Spain:
1. Electricity:
Electricity is one of the most successful products sold over the phone in Spain, as it is a basic necessity in any household.
Many companies offer special rates and promotions to attract new customers, making it easy for consumers to compare prices and find the best offer.
Additionally, many companies provide online contracting options, making it easy for customers to switch companies if they are not satisfied with their current service.
2. Solar Panels:
Solar panels are becoming increasingly popular in Spain as more people seek ways to reduce their environmental impact and save money on their energy bills.
These solar panels harness the power of the sun to generate electricity, allowing customers to reduce their reliance on traditional electric power and save money on their energy bills.
Furthermore, solar panels are a long-term investment as they provide free energy for many years.
3. Telephony and Internet Services:
Telephony services, such as contract plans and prepaid cards, are also very popular among Spanish customers.
The reason for this is that telecommunication companies offer a wide variety of options and prices, making it easy for customers to find a plan that suits their needs and budget.
Internet services, such as web hosting services, are also highly popular among Spanish customers.
Telephone sales allow internet service providers to reach a large number of potential customers and offer them a wide variety of service options.
4. Insurance:
Insurance services are also among the top products sold over the phone in Spain. This is because many people are looking for an easy and quick way to insure their belongings and protect themselves and their loved ones.
Home, automobile, and health insurance are the most popular among customers, as they offer a wide range of coverage and protection at a reasonable price.
Furthermore, insurance companies often provide good customer service and a simple purchasing process, making it easy for customers to obtain the insurance they need.
5. Beauty Products:
Beauty products are very popular among customers who make purchases over the phone in Spain. This is because many people are looking for high-quality products to care for their skin, hair, and body.
Customers can purchase products from well-known brands such as L’Oréal, Nivea, or Garnier and obtain detailed information about each product. Additionally, beauty companies often offer special promotions for customers who make purchases over the phone.
Each of these products has great success in telephone sales due to their high demand, and telephone sales allow companies to reach a large number of potential customers, offering them a wide variety of product options.
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That concludes today’s article. If you already know what to sell over the phone, perhaps we can assist you with our telemarketing system, now starting at €29 per month with 1 month of free trial. Optimize your phone sales starting today, take a look, and if you have any questions, feel free to contact us!